If you’re running a SaaS built on GoHighLevel, one of the biggest factors that determines your success isn’t just the features you offer—it’s who you offer them to. Picking the right target market is the difference between struggling to sign clients and scaling effortlessly. But how do you identify the best-fit clients for your GoHighLevel SaaS?

In this guide, we’ll break down a simple yet effective process to find your ideal clients, attract them, and build a SaaS that scales.

Step 1: Identify Who You Can Get the Best Results For

Not every business is the right fit for your SaaS, and trying to serve everyone will only lead to frustration. Instead, ask yourself:

• Who can get the fastest and easiest wins from my platform?
• Who has the biggest pain point that my software solves exceptionally well?
• Who has the budget to pay for a premium SaaS solution?
• Who is already using similar solutions but isn’t fully satisfied?

If you’ve already worked with clients, analyze your top success stories and look for common patterns. These will give you insight into who gets the best results using your SaaS.

Step 2: Look for Industries with Urgent Problems

The best clients are the ones actively looking for a solution. Some industries are more urgent than others because they face constant, pressing problems. Examples include:

• Local Businesses Needing More Leads – Dentists, chiropractors, med spas, realtors, etc., that struggle to get steady appointments.
• Service-Based Businesses With High Lead Costs – Home services, roofing, plumbing, legal services, etc., where one new client is worth thousands.
• Coaches, Consultants, and Course Creators – High-ticket sellers who need automated funnels and follow-ups to close deals faster.

These industries have clear pain points, proven spending habits, and a strong incentive to invest in a tool that solves their problems.

Step 3: Assess Their Willingness to Pay

Some clients may want what you offer, but they’re unwilling or unable to pay for it. To avoid wasted effort, look for signs of a profitable market:

• Do they already pay for marketing, automation, or CRM software? If yes, they understand the value.
• Do they have a high-ticket offer (e.g., $1,000+ per sale)? If yes, they can afford your service.
• Are they actively running ads or spending on growth? If yes, they see marketing as an investment, not a cost.

Your best clients are decision-makers with money to spend and a pressing reason to buy.

Step 4: Define a Niche, Not Just an Industry

A common mistake is picking a broad industry like “real estate” or “coaches.” Instead, niche down to a specific subset where you can stand out. Examples:

• Instead of “real estate agents” → Focus on high-end realtors selling homes over $1M.
• Instead of “coaches” → Focus on business coaches who sell $5K+ programs.
• Instead of “dentists” → Focus on dental implant specialists who need more consultations.

Niching down allows you to create hyper-targeted messaging, making it easier to dominate that segment.

Step 5: Test and Validate Your Market

Once you’ve identified a niche, validate it by:

• Talking to potential clients – Ask them about their pain points and whether they’d pay for a solution.
• Running test ads – See if they engage with messaging around your SaaS.
• Selling before building – Offer a beta version or consultation before committing fully.

A market is only worth pursuing if real buyers are willing to pull out their wallets.

Step 6: Align Your Messaging & Offer

Once you’ve locked in your ideal client, tailor everything—your website, ads, emails, and demos—to speak their language. Use:

• Specific pain points they struggle with.
• Clear outcomes your SaaS delivers.
• Case studies or proof showing how similar clients succeeded.
• A simple, results-driven offer (e.g., “We help [niche] get [specific outcome] in [timeframe]”).
  

The Bottom Line

Picking the right market makes everything easier—from sales and marketing to retention and scaling. Instead of chasing every business under the sun, focus on a niche where:

• You can deliver fast, undeniable results
• They have a big pain point and urgency
• They already spend money on similar solutions
• You can position yourself as the go-to expert

Master this, and you won’t just sell software—you’ll build a high-retention, high-growth SaaS that scales effortlessly.