If you’re a GoHighLevel SaaS owner, you’ve probably felt the frustration of trying to get more users. Maybe you’ve dabbled in SEO, ran a few Facebook ads, tried cold outreach, or even started posting on social media—but nothing seems to stick.

The problem? You’re spreading yourself too thin.

Instead of trying to do everything, the best approach is to pick one marketing strategy and go all-in for a year. That’s how you gain traction, build momentum, and scale your SaaS.

So, what are your options? In reality, there are only four ways to promote your GoHighLevel SaaS:

• Earned Media & Strategic Partnerships (Recommended for beginners)
• Search Engine Optimization (SEO)
• Paid Advertising
• Cold Outreach

Each method works, but not all are ideal for every SaaS owner. Let’s break them down.

1. Earned Media & Strategic Partnerships (Best for Beginners)

If you’re just starting out, partnering with influencers, communities, or other SaaS owners in the space is the best way to gain traction quickly. Instead of spending money on ads or waiting for SEO to kick in, you leverage existing audiences.

Examples of Earned Media & Partnerships:

• Getting featured on industry podcasts or YouTube channels.
• Partnering with agencies and affiliates who can promote your SaaS.
• Posting valuable insights in Facebook groups and Slack communities.
• Offering free trials or revenue-sharing deals with influencers in your niche.

Why It Works:

• You get immediate exposure to warm audiences.
• No large upfront investment is needed.
• Builds credibility and trust faster than ads.

💡 Action Plan: Identify five potential partners in your niche and reach out with a win-win collaboration offer.

2. Search Engine Optimization (SEO)

SEO is a long-term game, but it’s one of the best ways to generate traffic on autopilot once it’s working.

How It Works:

• You create content that ranks for high-intent keywords (e.g., “best CRM for real estate agents”).
• You optimize your website and blog to attract organic traffic.
• You build backlinks to improve your domain authority.

Why It Works:

• Free traffic that compounds over time.
• Works 24/7 without ongoing costs.
• Builds authority in your niche.

🚀 Action Plan: Find 10 high-intent keywords in your niche and start writing content for them.

3. Paid Advertising (Fastest Results, Requires Budget)

If you have some budget to spend, paid ads on Facebook, Google, or YouTube can get users fast—but only if you have a proven offer.

How It Works:

• You create ads that drive traffic to your landing page.
• You optimize for conversions (e.g., free trials or booked calls).
• You scale up once you have a profitable funnel.

   

Why It Works:

• Immediate traffic and data.
• Easy to scale once profitable.
• Great for time-sensitive promotions.

⚠️ Warning: Don’t run ads unless you have a validated offer with at least a few paying users.

💰 Action Plan: Set aside a test budget ($1,000–$3,000) and run small campaigns to see what works.

4. Cold Outreach (Best for High-Ticket SaaS)

If your GoHighLevel SaaS is targeting businesses that can pay $200+/month, cold outreach can be a highly effective way to land clients.

How It Works:

• You build a list of ideal customers (e.g., agencies, local businesses).
• You send personalized emails or LinkedIn messages.
• You follow up with a clear value proposition and offer.

Why It Works:

• Direct and scalable once dialed in.
• No ad spend required.
• Ideal for high-ticket SaaS models.

📧 Action Plan: Create a cold email script and start sending 20 personalized emails per day.

The Key to Success: Pick ONE Method and Master It

Many GoHighLevel SaaS owners fail because they try to do everything at once—a little SEO, a few ads, some cold emails, and random social media posts.

The truth? Mastery beats mediocrity.

Pick one strategy. Commit to it for 12 months. Optimize and refine it until it becomes a reliable growth engine.

Which One Should You Choose?

• If you’re just starting out → Earned Media & Partnerships (Best for fast, low-cost traction)
• If you’re patient and want long-term growth → SEO (Best for organic traffic and authority)
• If you have money to invest and want fast results → Paid Ads (Best for scalable, predictable growth)
• If you’re targeting high-ticket clients → Cold Outreach (Best for direct sales and B2B SaaS)