If you’re building a SaaS on GoHighLevel, there’s a good chance you’re treating your business like a rocket launch: months of planning, perfecting, and tweaking before pressing the big red button. But here’s the problem—rockets are hard to steer once they’re in the air. If anything goes wrong, it’s a disaster.

Instead, you should be treating your SaaS like a car: start driving, adjust the wheel as you go, and reach your destination faster with fewer risks. That’s the essence of the Lean Startup methodology—and it’s how you should be building your GHL-based SaaS.

The Rocket Mindset: Why It Fails in SaaS

A lot of GHL SaaS owners fall into the perfection trap. They spend months (or years) developing their platform, making it “just right” before launching. Here’s why this approach fails:

• Too slow to market – By the time you launch, customer needs may have shifted, or competitors have already taken over.
• Assumptions over validation – You think you know what users want, but until it’s tested, you’re guessing.
• Hard to pivot – If you go all-in on the wrong idea, it’s expensive and time-consuming to correct course.

The Car Mindset: Why Lean Wins

Instead of treating your SaaS like a rocket, treat it like a car: a vehicle that allows you to iterate, pivot, and accelerate based on real user feedback. Here’s how to do it:

1. Start Driving with an MVP

Instead of building everything at once, launch with a Minimum Viable Product (MVP)—the simplest version of your SaaS that solves the core problem. The goal is to get users on board quickly and gather real-world feedback before making big investments.

Example: Instead of building a full automation suite, launch with one high-value automation and test demand.

2. Steer Based on Customer Feedback

Cars are easy to turn, and so should your SaaS. Use customer insights to adjust your roadmap instead of making decisions in isolation. Regularly talk to users, track usage patterns, and make changes accordingly.

Example: If your GHL SaaS offers white-label reporting but users struggle with setup, simplify the onboarding instead of adding more features.

3. Accelerate What Works

Once you validate what users truly want, double down. Optimize marketing, improve retention, and scale. Unlike a rocket, which commits everything upfront, a car can pick up speed only when the road is clear.

Example: If you see that a specific feature drives 80% of your user engagement, invest in making it even better instead of spreading resources thin.

Key Takeaways for GHL SaaS Owners

• Launch quickly with an MVP – Don’t wait for perfection.
• Use customer data to steer your roadmap – Let users guide your improvements.
• Scale what’s working – Focus resources on proven winners.

By shifting from a rocket mindset to a car mindset, you’ll move faster, reduce risk, and build a SaaS that truly fits the market. Your journey doesn’t have to be perfect—just keep driving, adjusting, and accelerating towards success.